Don’t let the permanent bed head fool you. Clark is fiercely creative and unmistakably brilliant. He respects craft in all its forms, and that shows in his work. He approaches bank branding with a refreshing whimsy, using vehicles like patterned letterpress cards, glassine envelopes, hand-hewn signs, woolen beanies and even an occasional painted pie wagon. Yes. Really.
But he can never escape the intellect of the project. Clark demands that each brand have an authentic story told through a concept that is a genuine outpouring of the brand. The results are nothing short of amazing. He is in demand for his creative direction on every step of branding, lending his heightened awareness of branding systems and refined taste to build brands that are right for the bank, the purpose, and the people and their lives.